New ARR is sexy, but long-term, retained recurring revenue is the key to sustainable growth and higher valuations. Unfortunately, studying churn through customer interviews gets pushed to the wayside because:
Reason 1.
Reason 2.
Reason 3.
Your team doesn’t have enough time for current customers—much less cancelled customers from the past.
Ex-customers are hard to reach and wary to share the full story.
You “know” why your customers churned, but do you really?
We uncover why customers churn—and how you can fix it.
Get a churn analysis to define what you can control
We’ll help you find the underlying reasons for churn and help you identify the factors you can control and change.
Get the real “why” directly from your ex-customers
Want to know the real reasons behind churn? Our third-party interviews will provide honest, unbiased feedback directly from your ex-customers.
Put churn in check with process and positioning updates
Armed with actionable insights from your customers, we’ll develop a strategic plan to improve your NRR and GRR based on data.
A decade of driving results for high-growth SaaS businesses